Fashion giants step up sourcing from India

International fashion brands such as Nautica, Puma, Marks Spencer and Espirit have stepped up their local sourcing as they expand their presence in the domestic market. With advantages of higher profits, lesser lead time and competitive price points, these brands are now shedding their inhibition towards local sourcing. Nautica, the sportswear brand introduced by VF-Arvind Brands in India, plans to source locally the core or standard products that are non-seasonal. Puma too plans to take its local sourcing of apparel to the maximum extent possible for the domestic stores next year.

The Economic Times
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