INDIAN AUTOMAKERS ROPE IN INTERNATIONAL DESIGNERS

Spurred by a worldwide consolidation wave, Indian carmakers are rushing to global automotive designers in a bid to give a cutting edge to their products line-up. Auto majors such as Bajaj Auto, Maruti Suzuki, Mahindra & Mahindra and Tata Motors are understood to be meeting several top auto designers in a bid to scale up their in-house design functions.

Senior officials of these companies have conducted several rounds of interviews at a recent Society of Automotive Engineers event with designers from Chrysler, BMW and others based out of Europe and the US.

The Economic Times

Will Tata Nano revolutionise personal transport?

His car may well spark a revolution on the streets. Will Tata Nano be the iPod of the car market or its Nirma? The iPod changed the MP3 device market and it did not really matter what the competition did. Nirma, in late ’80s, handed out a beating to Hindustan Lever’s Wheel and created a new mass segment. Experts say Nano will perhaps be more Nirma than an iPod. They feel there won’t be any spillovers in the car industry. Nano is expected to change the automobile market in India, which should ideally mean new strategies for competitors.

The Economic Times
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