Will Tata Nano revolutionise personal transport?

His car may well spark a revolution on the streets. Will Tata Nano be the iPod of the car market or its Nirma? The iPod changed the MP3 device market and it did not really matter what the competition did. Nirma, in late ’80s, handed out a beating to Hindustan Lever’s Wheel and created a new mass segment. Experts say Nano will perhaps be more Nirma than an iPod. They feel there won’t be any spillovers in the car industry. Nano is expected to change the automobile market in India, which should ideally mean new strategies for competitors.

The Economic Times
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Will_Tata_Nano_revolutionise_personal_transport/
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